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Leading Chinese online direct sales company launch "U.S. Mall"

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NEW YORK, July 20 (Xinhua) -- China's largest online direct sales company,

JD.com, Inc., on Monday announced launch of a "U.S. Mall," where Chinese customers

can buy authentic products that are imported from the United States.

At the launch event held here Monday, JD.com founder and CEO Richard Liu made a

special mention that his company will feature authentic products from Taylor Swift,

including a line of clothes that the artist is designing exclusively for JD.com

customers.

Other American brands that Chinese customers will find while shopping online at

"U.S. Mall," the new channel opened with the company's JD Worldwide cross-border

platform, are brands JD.com recently signed partnerships with, including Converse,

Samsonite, Ocean Spray and several major apparel labels that are part of the Global

Brands Group.

"We are thrilled to be partnering with JD.com, the leading platform for upwardly

mobile Chinese consumers seeking quality American brands and products," said Bruce

Rockowitz, CEO and Vice Chairman of Global Brands Group Holding Limited. "Online

shopping has become an increasingly important trend in the Chinese market. Through

our strategic partnership with JD.com, we look forward to making even more leading

American brands available through this innovative platform."

"With increasing demand for 'Made in America' products, Chinese consumers are

buying American products from JD.com at an exponential rate, with exports from the

U.S. into China in 2014 totaling over 123 billion dollars," said Alfred Goh, Senior

Vice President & Global Head, Fast Growing Enterprises, DHL Customer Solutions and

Innovation.

At a Beijing event earlier this year with U.S. Ambassador to China Max Baucus,

JD.com. launched a trial offering of fresh produce including Boston lobsters,

California wines and fruits from the U.S., and food products from brands including

Ocean Spray, Ghirardelli, Silk, Starbucks, Organic Valley, Mars, Quaker, Dead Guy

Ale, Sun-Maid and Pringles, among dozens of others.

The new U.S. Mall will build on the success of the efforts and bring a whole new

range of U.S. products to the Chinese market in categories ranging from apparel,

cosmetics, electronics, to baby care products, according to Liu.

JD.com's launch event held in New York Monday was attended by several hundred

representatives from major U.S. brands. It will also hold another business session

for its partners later this week in Los Angeles, California.

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