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China's B2C market grows 82 pct in Q2

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BEIJING, Aug. 21 (Xinhua) -- Transactions in China's booming online business-to-consumer (B2C) market reached 157.2 billion yuan (25.6 billion U.S. dollars) in the second quarter this year, according to a report released Wednesday by Analysys International.

The number represents an 82 percent increase from the same period last year. B2C sales bounced from a mild first quarter as promotions by major e-retailers spurred consumption.

Competition in the fresh produce segment of China's B2C market turned fierce in the second quarter. Companies with bricks-and-mortar chain stores are more likely to succeed in the segment, the report said.

It also noted cross-border e-commerce made a breakthrough as Beijing-based e-retailer Lightinthebox went public on June 6 on the New York Stock Exchange.

The internet research company also estimated B2C sales during July-September period would grow by 65 percent from the second quarter as retailers continue their aggressive sales push.

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