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Yunnan to intensify publicity for tourism

Source:   Time:

Co-sponsored by Yunnan Provincial Tourism Administration (YPTA) and major medias in Yunnan, a travel media alliance was formally established in Yunnan province currently.

The province expects to strengthen cooperation with home and aboard partners through the travel media alliance, providing a promotion platform for the Yunnan’s rich tourism resources to expand its overseas travel markets. It is hoped that media serves as a bridge for mutual understanding of Yunnan tourism and other parts of the world.

Yunnan tourism will increase its influence to match the growing economic clout of China.

"The establishment of the travel media alliance is to help create a service channel, intensify promotion and increase service quality for tourism market.” Several new tourism destinations and tourism plans are expected to be promoted. “Positive interaction" is the phrase that best describes this relationship between media and tourism. Its role today means that Yunnan will be a beneficiary of its exchanges and cooperation with the outside world.(Reporter: Jairus Zhao, editor: Minnie Mao)

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