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China’s cars to take Thailand's market share

Source:   Time:

BANGKOK, Dec. 3 (Xinhua) -- At the Thailand International Motor Expo 2010, held from December 1-12 at Muang Thong Thani, Bangkok, three Chinese brand cars were put on display to show the Thai people that like any Chinese products that are on the rise within Thailand, Chinese manufactured cars will one day be put onto the limelight.

Chery, DFM and Foton were introduced into the Thai market two years ago. Executives at the three automobile houses admitted that promoting the three brands were an uphill battle, especially when the popularity of Japanese cars was still prevalent in the country.

"The Chinese mobile phones and electronics have become number one in the world now, and of course now Chinese automobile will be the next big thing. The most important thing is the after-sales service," said Pitaya Thanadamrongsak, managing director of DFM Mini-Trucks Thailand

Since the China-ASEAN FTA came into effect this year, automobile manufacturers have enjoyed the zero-tariff luxury and the free movement of capital for investment, setting up businesses and services with the Asian bloc.

The Motor Expo this year showcased small and compact eco-cars. Chery QQ stole the show as it was one of the smallest cars on show.

The DFM mini-truck boasted its competitive price and its economical fuel usage, using the NGV (Natural Gas Vehicle) and LPG (Liquefied Petroleum Gas) to keep the truck running.

As for Foton vans, the Thailand representative said that most public transports are of vans, and they hope to break into the Thai market.

All the three Chinese brands hope that with the Thailand International Motor Expo 2010, sales for 2011 will increase, each targeting sales of at least 5,000 vehicles.

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